A change is coming, but will maintain everything that makes them what we are: an Italian Formula 1 team, based in Faenza in the heart of Italy’s Motor Valley. It is home to 500 staff of 28 different nationalities, featuring young drivers from the Red Bull family, competing in the championship that is the very pinnacle of motorsport. Now, as from 14 February 2020, it changes its look and its name to Scuderia AlphaTauri. The name change reflects the arrival of Red Bull’s fashion brand, established in 2016, and will now embrace the Formula 1 lifestyle and world of innovation.

In 2004, Red Bull bought the Jaguar F1 team, based in Milton Keynes (UK,) renaming it Red Bull Racing. But with a large pool of talented youngsters in its young driver programme knocking at the door of Formula 1, two cockpits were clearly not enough. And so, in 2005, Red Bull added to its stable, buying the Faenza-based Minardi team, that had a long and proud 21-year history in the sport. It was then named Scuderia Toro Rosso and had the clearly stated intention of getting more young drivers into F1. Of course, we might be biased, when it comes to assessing our past, but 14 seasons, 268 Grands Prix, 500 championship points, 3 podiums including one win later, one can say it’s a case of mission accomplished.

• • Brazil 2019: Max Verstappen winner for Red Bull Racing, Pierre Gasly second for Scuderia Toro Rosso and Carlos Sainz third for Mclaren. These three are all current or former Toro Rosso drivers and together they made up the youngest ever podium in the history of F1.
  • Australia 2015: at the age of 17 years, 5 months and 13 days, Max Verstappen became the youngest ever driver to take part in a Grand Prix. He did it in the STR10 car in the year we celebrated a decade in the sport.
  • Italy 2008: at the age of 21 years, 2 months and 11 days, Sebastian Vettel, at the wheel of our STR3, became the youngest driver to ever qualify on pole position and the following day, he became the youngest ever Formula 1 GP winner. That record was eventually beaten by their alumni Verstappen at the 2016 Spanish GP, driving for Red Bull Racing.

Those are just some of the most memorable and important moments in Toro Rosso’s history and in 2019, its “final season” as they say on TV, came two more noteworthy results, with Pierre Gasly finishing second in Interlagos and Daniil Kvyat third in Hockenheim. And now we’re ready for the sequel. It will feature the same actors and the same spirit, but it will boast a whole new look. We are racers and we always will be, giving our utmost every day with the aim of beating our rivals. We are competitive people and that means we like to have a go and take risks where others would not.

Scuderia Toro Rosso started out as a very small team and over the years became an established player, giving many of its stars their start in the sport. The name change is another key milestone in the global rollout strategy of Red Bull’s premium fashion brand, which fuses fashion and function and will now embrace the Formula 1 world of innovation.

AlphaTauri is the stand-alone premium fashion brand founded out of Red Bull, which is establishing a new way in the clothing industry that intersects fashion and function. It blends considered design and premium materials with textile innovations. After 15 years, the time has come therefore to bid a fond farewell to Scuderia Toro Rosso and welcome in its place Scuderia AlphaTauri which will share its predecessor’s vision, skill and passion for the sport.

AlphaTauri is challenging the status-quo, just like a Formula 1 car, which in turn, with its advanced technologies and sculpted aerodynamics, is itself a thing of beauty; the beauty of speed.