FACT: Over 50% of F1 fans would buy from a brand they see during the races and almost 2 billion people watch the F1 World Championship every year.

Over the years Formula 1 sponsorship has always been seen as highly effective and can be one of the most powerful elements of your marketing mix.  As a brand-led, marketing-focussed racing team, it’s important for us to understand the challenges you face and how you’ll measure success.

That’s why at Scuderia AlphaTauri we like to develop partnerships.

When structured properly partnerships deliver a strong return on investment, as by enhancing the fan’s experience brands benefit from increased consideration which in turn drives loyalty.

An F1 partnership with Scuderia AlphaTauri gives you year-round access to the world of Formula 1 and its 500m fans and working with our team of experts will enable you to:

• Increase awareness, consideration, consumer preference and loyalty
• Integrate your products into the Team to create authentic storytelling
• Develop powerful B2B opportunities & strengthen client relationships
• Create social & digital engagement via unique content
• Generate revenue globally

As a Red Bull-owned team, marketing is in our DNA.  To find out more, get in touch!