On Saturday 11 February, Yuki Tsunoda and Nyck de Vries were at the P448 store, where they picked up their sneakers ahead of the AT04 launch event, as well as meeting fans and lovers of motor racing and fashion.
The meet & greet drew a big crowd on 5th Avenue, with some of the keenest fans even camping out the previous evening to be in with a chance of winning a competition launched on P448 and Mark Wahlberg’s social channels. The first three won special invitations to our new livery launch, held a few hours later at “Jazz at Lincoln Center”.
Yuki and Nyck met P448 CEO Wayne Kulkin and shot a video together before being engulfed in the crowd of fans. Time flew by with selfies, autographs and chats and for those in attendance who didn’t get to meet the drivers, they got giveaways entitling them to appointments for one of three races to be held in the USA this year.