We are very happy to have won this prize yet again, it’s great for the company as a whole and the Comms & Digital team in particular. The award reflects all the hard work that goes into making our team and our values known globally, using innovative methods that produced truly amazing results. Our team was shortlisted in two categories: Brand of the Year and Best Streaming Event, against big brands and events such as EA Sports, the official F1 2022 videogame, and the 2022 24 Hours of Le Mans Virtual. The panel of high-profile and fully independent judges featured Allan McNish (Director of motorsport co-ordination at Audi); Louise Beckett (founder of the Loudspeaker agency and pitlane reporter for WEC) and Rollo Goldstaub (Tik Tok, Head of UK Sport and Gaming).

They believed our AT03 Launch campaign featured the best streaming event: one unique videoclip that merged the real and virtual world, and delivered a fusion between fashion, tech and innovation, showcasing the strong brand identity of Scuderia AlphaTauri and AlphaTauri. The effective storytelling of the video was built upon its three main pillars: the “Monolith“, representing Scuderia AlphaTauri’s technical and racing knowledge; the “Portal“, signifying AlphaTauri and its technology that ‘clothes’ the AT03, drivers and models; and the “World of AlphaTauri“, displaying the product of the partnership in one final scene.

We share the award with our partners at AlphaTauri and Digital Lighthouse who produced the video. It’s the culmination of all the effort that went into our communications and marketing platforms across digital and social media channels in 2022. Last year we won Best Social Media Activation for our social content in 2021, which featured our drivers as athletes as well as AlphaTauri ambassadors. Winning is never easy, but repeating that feat is even harder, so we are happy to share our win at these prestigious awards for a second consecutive year with all our fans from around the world.