The design, featuring white speed streaks flowing down the bodywork takes its inspiration from the AlphaTauri x Brendan Monroe Las Vegas Capsule Collection. Monroe is a Californian artist and muralist who signed the special livery at an amazing launch event last night at the Intrigue Lounge, one of Las Vegas’ hottest nightspots. The unisex collection includes a down vest as well as two hoodies and two T-shirts. Accessories include a cap, a bucket hat and a belt bag. All products are adorned with a specially designed print inspired by Brendan Monroe’s Black Matte Night Spiral design. It features the artist’s characteristic style and is presented in his signature black/white colour palette.
“I was so excited to have the opportunity to work with AlphaTauri,” said Brendan. “Working together with the creative team at a fashion brand was very inspiring to me. They were instrumental in our collaboration from start to finish and they’ve produced so many beautiful pieces for this special capsule collection.”
“In the very special setting of the Formula 1® Las Vegas race, we are celebrating the launch of this exclusive AlphaTauri Capsule Collection,” said AlphaTauri CEO, Ahmet Mercan. “It is a highlight in the context of our ‘Fashion at the Races’ momentum which started in February 2020 with an unforgettable Formula 1® launch event at Red Bull’s Hangar 7, in Salzburg, Austria, along with several other ground-breaking events, including an AlphaTauri US launch event at New York Fashion Week earlier this year.”
“We are super excited to reveal this special livery in Las Vegas to promote the AlphaTauri capsule collection” commented Fabian Wrabetz, Scuderia AlphaTauri Director of Marketing and Communication. “Delivering a full livery makeover has involved a long planning process behind the scenes, but we enjoyed working closely with the artist to incorporate his unique style into this livery, with which we will proudly race for the last two Grands Prix of the season.”
Race fans won’t have long to wait to see the newly-liveried AlphaTauri AT04 cars in action, as Las Vegas likes to do things differently, so that track action gets underway a day earlier than usual, on Thursday, with the race taking place on Saturday night at 22.00 local time. The AlphaTauri x Brendan Monroe Las Vegas Capsule Collection is available on www.alphatauri.com. Nordstrom is the exclusive retail partner in North America for the capsule.
AlphaTauri is Red Bull’s premium fashion brand. The brand combines design and premium materials with textile innovations. AlphaTauri works with renowned experts to develop the latest technologies. The AlphaTauri collection is available in the London flagship store, in selected retail outlets and online at www.alphatauri.com.
About Brendan Monroe
Brendan Monroe is an artist based in Los Angeles who creates abstract drawings, which he uses to make large scale murals and sculptures. His artwork has a distinctive aesthetic, using curved shapes, motion, and biological elements to give the surface it exists on an altered look. Brendan’s work presents a deep connection to human scale and our interactions with nature, resulting in a mesmerizing visual experience for viewers. His murals can be found around the US West Coast and other places worldwide as well as on his website, brendanmonroe.com, and Instagram account @brendantheblob.