The partnership with Bandai Namco’s GUNDAM brand goes beyond traditional Formula 1® sponsorships and includes exciting activations at the Las Vegas Grand Prix that are sure to be memorable for fans. In addition to the decals on the racing cars, fans will be able to experience nearly ten-foot tall GUNDAM statues on display around the team’s facilities, as well as a promotional video with driver Yuki Tsunoda in an iconic GUNDAM-inspired racing suit. Also commemorating the partnership is a unique, custom-designed Perfect-Grade Unleashed model of the Mobile Suit RX-78-2 GUNDAM with exclusive Scuderia AlphaTauri decals and colours (for display only). All new GUNDAM features for the event in Las Vegas, including RX-78-2 and Yuki Tsunoda artwork inspired by Scuderia AlphaTauri, have been created as well. For the race weekend, two GUNDAM BASE POP-UP Stores will be available by Elara by Hilton and The Park by MGM, around the Las Vegas Strip Circuit™ area.
“One of the longest running Sci-Fi franchises in the world, GUNDAM has always been able to connect with fans all around the globe with its featured themes of heroism, standing up to adversity, and overcoming tremendous odds, mirroring in fiction the real-life challenges F1 drivers face each and every race,” said Karim Farghaly, Senior Vice President of Corporate Development at Bandai Namco Entertainment America Inc. “We partnered with Scuderia AlphaTauri because of their vision and cooperation to help bring GUNDAM to the inaugural Las Vegas Grand Prix, in a way that will be memorable and meaningful to both F1 fans and GUNDAM fans alike.”
Since its debut in 1979, the GUNDAM franchise has centred around gifted pilots commanding technologically advanced machines – mirroring the same technological vision the Bandai Namco GUNDAM team sees in Formula 1® racing. The GUNDAM franchise spans a collection of toys and collectibles, animated series, feature-length films, and a wide variety of video games. To learn more about GUNDAM, please visit https://en.gundam.info/spc
“GUNDAM is a globally recognized and beloved media franchise with passionate fans in every corner of the world. We immediately embraced the GUNDAM spirit and are delighted to welcome them as a partner of Scuderia AlphaTauri for the 2023 Las Vegas Grand Prix,” said Fabian Wrabetz, Director of Marketing and Communication at Scuderia AlphaTauri. “This will be a collaboration to remember with multiple on and off-track activations that will push the limits of fan engagement in a fun and exciting way.”
About Bandai Namco Entertainment America Inc.
Bandai Namco Entertainment America Inc., part of the Bandai Namco Group, is a leading global publisher and developer of interactive entertainment for major video game consoles, PC, online, and mobile platforms. The company is known for creating many of the industry’s beloved classic franchises such as PAC-MAN®, GALAGA®, TEKKEN®, SOULCALIBUR®, and ACE COMBAT®, and publishing the critically acclaimed DARK SOULS™ series and the blockbuster title ELDEN RING™. Bandai Namco Entertainment America Inc. is also the premier publisher in the Western hemisphere for anime-based video games including GUNDAM™, NARUTO SHIPPUDEN™, DRAGON BALL™, and ONE PIECE®. Bandai Namco Entertainment America Inc. is headquartered in Irvine, California. More information about the company and its products can be found at http://www.bandainamcoent.com.
